And the award for most homoerotic panel in Ultimatum #1 goes to...
Man, what a terrible comic. Seriously. I know Jeph Loeb sucks at writing comics, but man...it's like, I have read menus with more compelling stories. And they had better-constructed characters.
I did enjoy Dr. Doom's musical number, though:
I loved this promise at the end:
Oh, Jeph. It couldn't possibly.
So by now we all know that DC/Vertigo canceled the Minx line of comics this week. I for one am very disappointed. I'm not surprised that they weren't selling well, and I'm not surprised that they weren't hitting the target demographic (teen girls). But it certainly wasn't the product's fault.
The Minx books are not good sellers, but they are good books. A few of them are great books, especially when compared to the bulk of comics, or even literature, aimed at young girls. They are smart, funny, and have strong female characters that readers can relate to. They have talented writers, great art, and they offered an exciting new platform for indie comic creators. The books are well-packaged and eye-catching. They look great on a shelf. They are a nice size. They are very affordable.
Since the announcement of the cancellation, I have seen a lot of Minx-bashing on message boards and blogs. Seriously, everyone, these were not bad books. There were a few duds for sure, and I'm not going to name them, but the fact stands that over half of the books were good, and that's a far better track record than most publishers can boast.
When the Minx line was first announced, I was skeptical. Mostly because I was concerned by what DC would consider "comics for girls" to be. But I was pleasantly surprised by the first line of books, and was 100% pro-Minx from that point on.
I am very glad that the upcoming Emiko Superstar will still be released because I have already read it and it is fantastic. I am sad that the Minx line will no longer be a publishing option for similar projects in the future. It really sucks.
And I'll tell you the worst part: Minx was not given a fair chance. One year is what DC/Vertigo decided was a fair trial for something this radical and new. It was a whole new market, and a whole new product, and DC honestly did not even try.
As a nearly-certified Businessologist, allow me to throw down some Marketing 101:
A new product line aimed at a new audience needs to experiment with new channels. You cannot put these books in comic shops and in the graphic novel section of Barnes & Noble and expect teen girls to find them. You need to get creative. You need to AT LEAST make and distribute display units. To promote something this different, you need to go balls out on it.
Now, I noticed that Minx is (was?) a sponsor of the upcoming Seventeen Magazine fashion show tour. I doubt that's still going to happen, but my understanding is that there would be some sort of Minx promotion at these shows. Good idea! Too bad it probably won't happen now.
The thing is, it's not like young girls didn't want to read these. If you put them in their hands, they will read them, and probably like them a lot. DC just needed to put them in their hands. The books should have been in clothing stores, and given away for free at events. There was a big media blitz right before the first book was released, and then nothing besides the occasional print ad. I don't know a single person who was aware of the Minx books besides the people who read Previews every month. In other words: not your target market.
The slogan for Minx when it was first announced was "Evocative and Fearless." The books were often evocative, but the marketing of them was entirely gutless. And the shutting down of the line is a real slight to potential young female comic readers everywhere. It says "See? We told you girls don't like comics."
Young girls do like comics. Young boys like comics. I see it everyday. I spent all day at a book fair here in Halifax where I saw nothing but kids getting excited about comics. And these weren't kids who came into the shop regularly. These weren't kids whose parents are big comic fans. These were kids who were basically picking up their first comic or graphic novel and getting excited just from looking at it. Many of them honestly had no idea there were so many different types of comics.
I am fully aware that Minx as a concept is not an easy sell, but it certainly isn't an impossible sell. The product was good and it had endless potential for the future. I was looking forward to years of great books aimed at a market that had never before been properly targeted. Generating mass awareness and profits is not something that takes 12 months, and the infuriating part is that DC definitely knows this.
The bottom line: despite all their hype and apparent interest in teen girls, when it comes to down to it, they just don't care.
Runaways was re-launched (or continued with a new numbering system, or whatever, this week). The new run is written by Strangers in Paradise creator, Terry Moore. And the first issue was terrible. Really, really terrible. I wasn't really expecting much, but man...
Besides the fact that it was overall terrible, and numbered #1 for no reason, Xavin spent the entire issue as a dude. What the hell? Like...seriously...there wasn't even any mention of the fact that Xavin (a shape shifting Skrull for those of you who aren't familiar with the series) is in a lesbian relationship with Karolina. At one point Chase even asks Xavin "Dude, who wears the pants in your relationship anyway?" when Xavin wants to do something that Karolina won't approve of. Seriously...WHAT IS GOING ON? I need answers.
Plus, the art was no good.
People are dropping this from their pull lists like its hot...which it is not. And that's too bad because it's one of the few truly great original concepts for a super hero comic to come out of the big two in a long time. Plus it's one of the best teen books ever. If Marvel destroys this then I will never forgive them.
I have many awesome stories about HeroesCon, which was pretty much the best weekend ever. I'll post a lot more over the next few days, but I want to start with a story from yesterday when I was flying home.
After a long day of delayed flights and airport confusion, I was taken aside at customs and put in one of those side rooms so they could grill me and inspect my luggage. At midnight. Because, y'know, I'm pretty suspicious. I think my mistake may have been saying I was at a comic book convention.
Anyway, I got all my bags opened and emptied and the whole time was getting this from the security guy:
Dude: You like comics?
Me (exhausted): Yes
Dude: What kind of comics?
Me: Lots...of...comics?
Dude: You collect comics?
Me: Yes
Dude: You buy any down there?
Me: Yes. A few. And some artwork
Dude: You have receipts for that?
Me: No...they didn't really have any receipts there.
Dude: You own a comic shop?
Me: No!
Dude: What do you do for a living in Nova Scotia?
Me: I'm a student.
Dude (opening bag and holding up comics one at a time and flipping through each one forever): Daredevil, Fantastic Four...what did you think of the movies?
Me: Um...they were ok? Not great?
Dude (holding an issue of Superman Family): When would this comic be from?
Me: The seventies sometime?
Dude: How many comics do you own?
Me: I don't know...thousands?
Dude: How long you been collecting those?
Me: Years?
Dude (takes out my sketchbook and flips through it): How long does it take these guys to draw these pictures?
Me: A few minutes, usually?
Dude: You always take a sketchbook with you?
Me: It was my first time to a convention, but probably I will.
Dude (holding up an Invincible comic suspiciously): I've never heard of this guy.
Me: Uh...he's new...
Yeah, so it went on like this, with the guy inspecting each and every book and nerdy item in my suitcase. It was really pretty embarrassing.
Meanwhile, at the Charlotte airport when I was leaving all I got from security was a guy smiling and pointing to my shirt and saying "Aquaman! Alright!"
Note to Ian Churchill:
This is a skirt:
This is a muffin cup:
Skirt:
Muffin cup:
Skirt:
Muffin cup:
You'll notice the subtle differences, I'm sure.
Ok, now that we've had this talk, maybe you'll stop drawing things like this:
Siiiiiiigh.
Also, this comic is terrible.
An actual conversation between me and a customer today:
Dude: It's weird to see girls reading comics.
Me: Yeah, well, there are a lot of us.
Dude: Because comics are usually for guys. It's an old boy's club.
Me: Yes. It's changing.
Dude (not listening to a word I say): There's never really been any women who write or draw comics.
Me: Actually, there are quite a few.
Dude: It'd be something to see a woman drawing comics like a man.
Me: There are women drawing comics, er...like a man. (Go into detail talking about Amanda Conner).
Dude (ignoring me): Yeah, it'd be something to see a woman draw a comic.
Me: Is this...a prank?
Dude: Because women don't really like violence and men like violence.
Me (considering stabbing him): I like violence.
Dude: It'd be something if a woman was writing comics.
Me: THERE ARE WOMEN WRITING COMICS!
Dude: Mainstream comics, I mean. Like the ones men like.
Me (deep breath): Gail Simone is currently the main writer on The Atom, Wonder Woman, and a number of titles for Wildstorm.
Dude: A woman took over Doom Patrol after Morrison, and it went downhill. And a woman wrote Swamp Thing after what's-his-name, and it went downhill...
Me: Well, I think it's hard for anyone to follow ALAN MOORE or Grant Morrison.
Dude: Any woman?
Me: NO. AnyONE. Anyone at all.
Dude: Women can't really draw the way that men like.
Me: ....
Dude (hauling random volume of Swamp Thing off shelf, opening to random page): Like this...now, I know this is a scary picture...
Me: Uh, yeah...I love that series. It's really good. I'm sure a woman somewhere on Earth can draw that page.
Dude: Can you imagine? If a woman could draw that.
Me (REALLY wishing I could draw that so I could just throw down): I...no. No I can't imagine that. It's just too crazy. Please close that book now. That picture is making me faint with terror.
So there you have it. We still have a long way to go, apparently.
Living Between Wednesdays is a place for people who love comic books and superheroes.
